Cookie Policy

1. Introduction

This Cookie Policy explains how Eliminationfitwr ("we", "us", "our") uses cookies and similar technologies on our website at eliminationfitwr.world (the "Website"). This policy should be read alongside our Privacy Policy.

2. What Are Cookies and Similar Technologies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, provide a better browsing experience, and supply information to website owners. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period).

We also use similar technologies such as local storage in your browser to remember your cookie consent choices. References to "cookies" in this policy include these similar technologies where applicable.

3. Data Controller

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies and Storage

These technologies are essential for the Website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences. Without them, certain services cannot be provided.

• cookie_consent (local storage): Stores your cookie preference choices. Duration: 12 months. Provider: Eliminationfitwr.

4.2 Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information. They are only placed with your consent.

• _ga, _gid, _ga_*: Used to distinguish users and calculate visitor statistics. Duration: up to 24 months. Provider: Google Analytics (if enabled).

4.3 Marketing Cookies

These cookies may be set through our Website by advertising partners to measure campaigns, attribute visits, and show relevant content on other sites. They are only placed with your consent.

• _gcl_au, _gcl_aw: Used to measure advertising effectiveness and attribute conversions. Duration: up to 90 days. Provider: Google Ads (if enabled).
• _fbp: Used by advertising platforms to deliver and measure advertising campaigns. Duration: up to 3 months. Provider: third-party advertising partners (if enabled).

5. Legal Basis for Using Cookies

Under PECR and UK GDPR:

• Strictly necessary cookies and storage used to remember your consent choices are used based on our legitimate interest in providing a functional website and complying with consent requirements.
• Analytics and marketing cookies require your explicit consent before being placed on your device. Non-essential cookies are not set until you choose "Accept All" or enable the relevant category in Cookie Settings.

6. Managing Your Cookie Preferences

When you first visit our Website, a cookie banner allows you to accept all cookies, decline non-essential cookies, or customise your preferences through Cookie Settings. You can change your choices at any time by selecting Cookie Settings in the banner when it is shown, or by clearing your browser cookies and local storage for this site and revisiting the Website.

You can also control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling certain technologies may affect Website functionality. For guidance, see the ICO cookie guidance at ico.org.uk.

7. Third-Party Cookies and Advertising

Some cookies are placed by third-party services that appear on our pages or are loaded after you consent to analytics or marketing cookies. We do not control these cookies. Third parties may include Google (Analytics and Ads). Please refer to the respective privacy policies for more information:

• Google Privacy Policy: policies.google.com/privacy
• Google Ads settings: adssettings.google.com

8. Data Retention

Cookie and similar technology data is retained according to the durations specified in Section 4. Your consent preferences are stored for 12 months, after which you will be prompted to renew your choices.

9. Your Rights

You have the right to withdraw consent for non-essential cookies at any time by using Cookie Settings or clearing site data in your browser. You also have rights regarding personal data collected through cookies as described in our Privacy Policy, including the right to access, rectify, erase, restrict processing, object, and lodge a complaint with the ICO.

10. Changes to This Policy

We may update this Cookie Policy periodically. Changes will be posted on this page with an updated revision date.

11. Contact Us

For questions about our use of cookies, contact us at: